3x1 | Nike
May 10, 2019 - Nike and New York-based pioneering denim house 3x1 share many commonalities. Most obviously, the two have neighboring outposts on Soho's Mercer street. Beyond, 3x1 founder Scott Morrison has been a friend of the Nike brand for almost two decades, a camaraderie based on a shared belief in innovation, personalization and transparency.
In partnership, the two have dedicated attention to two iconic products: the Nike Air Force 1 and the 5-pocket jean. This is realized as a trio of Air Force Ones dressed in different denims — black, stonewash blue or raw indigo.
3x1 has championed selvedge denim since its opening eight years ago, and for the Nike x 3x1 AF1, the company created two fabrics with Japan's renowned Kuroki mill. Both carry a special Bowerman Orange selvedge ID, differentiating this denim from any other and celebrating Nike's co-founder, Bill Bowerman. Unique washes for the fabrics were developed in Los Angeles and from three distinct looks: a light vintage-inspired stonewash with marbling, a medium vintage stonewash with marbling and a washed black. The raw indigo AF1 uses the back-side of the fabric (the lighter weft side) for contrast.
In addition, the left shoe of each colorway exposes the Bowerman Orange via an articulation of 3x1's customary back pocket "selvedge reveal."
The 3x1 collection AF1 is available May 24 on the SNKRS and SNEAKRS apps, from select global Nike retailers and at 3x1, 15 Mercer St and 3x1denim.com.