3x1, pronounced “Three by one”, was launched in 2011 by denim designer and entrepreneur Scott Morrison. The name is derived from denim’s standard weaving construction, the 3x1 (Right Hand Twill).
Scott, a pioneer in the denim industry, reshaped the way people looked at denim by celebrating the production process at its very finest.
In 2021, the brand is bringing back its authentic denim fits, designed with purpose for people who make a difference.3x1 is now present in more than 200 international points of sale.

There are people who make things better, there are people who change things, there are people who make things happen, who make a difference. Those authentic people ‘get their hands dirty’ everyday doing things that move our society forward.

3X1 was created with those people in mind, and we empower and support them with our products and what we do, everyday.

We create superiorly crafted denim garments to empower people who work everyday to move our society forward.

Quality: is something we never compromise on. Startng from our
superiorly crafed products down to our atentve customer service.
We expect that everyone we work with shares this commitment.

Empowerment: we made it our mission ‘To empower people who work everyday to move our world forward’. And this value not only defines our atitude towards our clients but also towards our employees, partners and friends.

We are doers: Our sleeves are rolled up everyday to make things
beter and we want to surround ourselves with people who share
the same value. Our world needs a ‘litle less conversaton and a
litle more acton’, if we want to make it a beter place to live in.

We cut the crap: we get to the point to make things happen.
Our focus is on making the best products and empowering
the ones who wear them. And this should be the same for our
employees and partners. Let’s keep it simple.