At 3x1 we are obsessed with making perfect pairs of jeans. So when we met Mimi, a genius stylist, and found out she is just as obsessed with denim as we are we knew it was the beginning of something special. After months of researching fits, determining fabrics and perfecting washes, we are finally able to share a collection of must-have denim straight from the mind of style guru Mimi Cuttrell and expertly executed by denim expert Scott Morrison and the team at 3x1.
Ahead of launch, we sat down with Mimi to talk about the collection and she shared some of her styling tips to get the look just right.
What is it about denim?
My love affair with denim started when I was very young. For almost as long as I can remember, jeans have always been a signature part of my wardrobe. To this very...
May 10, 2019 - Nike and New York-based pioneering denim house 3x1 share many commonalities. Most obviously, the two have neighboring outposts on Soho's Mercer street. Beyond, 3x1 founder Scott Morrison has been a friend of the Nike brand for almost two decades, a camaraderie based on a shared belief in innovation, personalization and transparency. In partnership, the two have dedicated attention to two iconic products: the Nike Air Force 1 and the 5-pocket jean. This is realized as a trio of Air Force Ones dressed in different denims — black, stonewash blue or raw indigo.
3x1 has championed selvedge denim since its opening eight years ago, and for the Nike x 3x1 AF1, the company created two fabrics with Japan's renowned Kuroki mill. Both carry a special Bowerman Orange selvedge...
